What it is
Search increasingly happens inside an answer. People ask ChatGPT, Perplexity, Gemini or Google's AI Overviews and get a synthesised reply with citations, often without clicking anything. If your brand is not in that answer, you are absent from a growing share of the decision.
Generative Engine Optimisation (GEO), also called AI optimisation (AIO), is the discipline of being cited in those answers. This capability models it.
How this is measured. Answers are simulated, not fetched. The platform asks a language model to answer your query in the style of the named engine and analyses the reply for citations. That is a model of how an answer engine behaves, not a reading of what ChatGPT or Perplexity actually return for you today. Treat the results as a directional signal and a source of ideas for what to change; do not treat a simulated citation as evidence of a real one. Accuracy depends on the configured model, and with no model configured the built-in heuristic engine produces a rough approximation only.
How it works
- Citation tracking — is your brand cited or mentioned in the simulated answer, at what position, and what share of voice do you hold against competitors?
- Sentiment mapping — how each engine frames you. Being cited negatively is worse than not being cited, and most tools miss it entirely.
- Citation-readiness scoring — what semantic, authority and schema changes make a page quotable, with a concrete action list rather than a vague score.
It works with zero keys. The tracker runs against a real LLM when you configure OpenAI or Anthropic, and against a local deterministic engine otherwise. You can evaluate the feature on an air-gapped install before deciding whether to pay for anything.
What it does for your site
Answer engines cite sources they can parse and trust. That means clear structure, explicit claims, real entities and schema markup — the same things that help classical search, applied to a different consumer. The readiness score turns "we should do something about AI search" into a list of specific edits.
Share of voice against competitors is the strategic view: not just whether you are mentioned, but whether you are mentioned more than the competitor you care about.
Where the results go
Citation data feeds reporting and pairs with indexing — an assistant cannot cite a page it cannot find.
Related capabilities
See it on your own site
Point the crawler at your domain and you will have a full audit, a health score and a prioritised fix list in minutes.
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