What it is
Ranking is a two-step problem. First a page has to be found and indexed, then it has to rank. Most tools obsess over the second and ignore the first, which is why people publish good content that gets no traffic for months.
This capability handles the first step, and gives new pages the initial push they need to be discovered at all.
How it works
- Sitemap.xml and robots.txt generation — standards-compliant, generated from what the crawler actually found, so the sitemap lists real indexable URLs rather than a hopeful guess.
- IndexNow submission — instant notification to Bing, Yandex and Seznam. It is free, needs no OAuth and no account, and is the highest-value free lever for getting a new page indexed quickly.
- Google Indexing API — via a service-account JWT when you configure credentials.
- Promotion kits — social posts, Open Graph tags and a list of realistic outreach targets for a new page.
Why sitemap pings are gone. Google deprecated the sitemap ping endpoint in 2023. Any tool still offering "ping Google" is calling a dead URL. Google submissions now go through the Indexing API when credentials exist, and otherwise rely on sitemap discovery — which is why the sitemap has to be accurate.
What it does for your site
It shortens the gap between publishing and being found. For a new page, that gap is often weeks. IndexNow can close it to hours. For a site with thousands of pages, an accurate sitemap is the difference between having your good pages indexed and having your tag archives indexed instead.
Promotion kits matter for a different reason: a new page with no inbound links is a page search engines have no reason to trust. Giving it a handful of genuine first links is what gets it past the initial threshold.
Where the results go
Submitted URLs and their indexing status are tracked, so you can see which pages are still waiting. Indexing activity also feeds GEO visibility — a page AI assistants cannot find is a page they cannot cite.
Related capabilities
See it on your own site
Point the crawler at your domain and you will have a full audit, a health score and a prioritised fix list in minutes.
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